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Apple is stockpiling resources to make a splash in the augmented reality market. The company reportedly is not only marshaling internal resources behind its AR efforts, but also hiring talented outsiders and acquiring companies with expertise in AR hardware, 3D gaming and virtual reality software. The new outsiders include a former Dolby labs executive, and engineers who worked virtual reality headsets for Google and Microsoft. “We’ve been waiting for Apple to launch something in AR,” said Strategy Analytics’ David MacQueen.