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By Megan Gustashaw for GQ.
(Getty Images)
Much has been said about designers reimagining the fashion system to better suit the retail landscape today, only the future isn’t entirely in their hands. Artificial Intelligence is also ripe to revolutionize the industry and, according to a new article in The Business of Fashion, “thanks to a trifecta of cheap, ubiquitous, powerful computing, big data and the development of deep learning” the time could be now. In the article, author Kate Abnett outlines three ways AI could dramatically change the fashion industry — and by extension, your closet — in the near future.
No more sales = No more crap you don’t need
One of the clearest wins for the fashion industry will be the ability to better manage inventory using Artificial Intelligence. “AI can crawl e-commerce sites to see which products are selling; it can analyze consumer data to learn which colors or materials customers in a specific country — or even city — are buying; and it can scoop up swathes of information from social media to identify trends and microtrends”, writes Abnett. What this means for you is that, when you walk into a store or visit an e-commerce site, there will be more of what you want, or will most likely buy, in the right sizes and colors, and less jam-packed sale racks tempting you with stuff you don’t need.
The ability to shop with the world’s biggest fashion nerd
Artifical Intelligence could also revolutionize the customer service experience, which, let’s be honest, is all but nonexistent since e-commerce sites became enormous traffic-drivers. An AI bot could act as a personal stylist, helping you locate hard-to-find items, figure out what will look good on you, tell you what’s trending, and more. That whole Tay bot thing didn’t go so well, admittedly, but better bots are just around the corner (and hopefully unplugged from social media).
Weirder, cooler clothes in your closet
Artificial Intelligence doesn’t just offer a solution for the business minds to better manage bottom lines, it’ll also help designers flex their creative muscles. Abnett uses the analogy of architecture leaders like Frank Gehry and Zaha Hadid using computer modeling to realize their wildest structural dreams. In the same way, AI could help fashion designers come up with new fabrications, cuts, and systems of getting dressed that they aren’t able to realize working alone.
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Source: Huffingtonposts
