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StarTimes says that the digital TV industry has changed for the better, while the viewing experience of Nigerian subscribers is fast evolving.
It said that the various pay TV platforms in the country had achieved this by forcing down the price of pay TV to the convenient reach of the masses.
In doing this, StarTimes said it introduced for the “mass market friendly digital terrestrial television (antenna) pay-TV model and the most affordable content bouquet called Nova.”
According to the firm, it is also collaborating with the Nigerian Television Authority and other terrestrial analogue TV stations.
“All of these have helped in creating alternative options for viewers, boosting the industry, making digital TV very affordable and rallying the masses to key into the Federal Government’s digital TV switch over agenda,” the StarTimes’ Public Relations Manager, Israel Bolaji, said.
Bolaji said that the digital TV platform had played a role in boosting the industry and had set the pace in many areas, including affordable pricing, collaboration and innovation.
He said, “For over 20 years, digital television in Nigeria was very expensive and pegged beyond the reach of the middle class and masses until the arrival of StarTimes in 2010, which offered more affordable option for exciting television experience.
“By pioneering the DTT (antenna) model which is a mass market friendly and quite affordable, we broke decades of pay TV for the rich jinx. Today, an average Nigerian household can afford both a decoder and a monthly subscription.”
He also said, “Our deliberate collaboration with terrestrial analogue TV stations and the government through the NTA was also instructive, as it marked the first and true beginning of strategic engagements involving public and private partnership towards actualisation of digital TV switch over, which is currently evolving. Today, everybody else is scrambling to collaborate with same stations, which were ignored for many years.
“We just don’t sell decoders, we provide all-round delightful digital television entertainment and experience for the household with over 100 channels that enrich viewers, including every member of the family.”
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