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Apple’s latest iPhone was barely out of the gate when rumors began percolating about the company’s next new phone. Although the iPhone 7 garnered mostly tepid reviews, initial inventories sold out quickly, and the company had to scramble to meet demand. That demand may have peaked, though, which may be why chasers of the next big thing are looking down the road. “Next year being the 10th anniversary of the original iPhone, Apple will come out with something special,” said tech analyst Wayne Lam.